Home
About
Contact
About the Artist
Who’s the Digital Artist?
Isaac Cruz Torres is an artist of Puerto Rican descent, with family roots deeply tied to Yauco, Puerto Rico. His connection to the island, its people, and its culture has remained an important influence throughout his life and creative work.
A U.S. Army veteran, Cruz’s journey eventually brought him to O‘ahu, Hawai‘i, where he earned a Bachelor of Arts from the University of Hawai‘i–West O‘ahu. His time in Hawai‘i rekindled his creative passions and encouraged him to explore storytelling through videography, photography, graphic design, and digital art.
At the heart of Cruz’s work is a fascination with the richness of Puerto Rican culture—not only its most recognizable symbols, but the smaller details that give the island its character: its pueblos, landscapes, sayings, traditions, architecture, stories, and people.
That philosophy inspired the creation of San Pedrito del Pueblo.
The San Pedrito captured Cruz’s imagination with its colorful, round, and charming personality, but he also saw the little bird as one of Puerto Rico’s underexpressed treasures—a native character deserving of greater recognition. In the San Pedrito, Cruz found something that reflected the spirit he wanted his artwork to carry: small but mighty, colorful, distinctly Puerto Rican, and full of personality.
San Pedrito del Pueblo became a creative character and point of view—a little bird traveling through Puerto Rico’s pueblos and helping tell their stories.
Through his artwork, Cruz seeks to move beyond familiar imagery and celebrate details that sometimes go unnoticed: a colorful hillside, the identity of a pueblo, a local expression, a historic street, or the simple warmth exchanged between people.
San Pedrito del Pueblo celebrates the Puerto Rico found not only in its landmarks, but in its pueblos, its people, and the little treasures that deserve their moment to shine.
Inspired to
share the stories of Puerto Rico.
This photograph is one of the most inspirational images to me. It captures my grandparents on their balcony—my grandfather, just home from work, leaning against the wall. He was known for his signature sideburns, oversized pilot-style glasses, and the coin dispenser he wore as his “cash register” while working as a carro público driver.
Beside him is my Abuelita Doris, playfully holding onto a little money before heading to the panadería to pick up a few things. In the background hangs the hamaca, a familiar part of their home that remained there through nearly every renovation their little house would see.
To me, this photograph is more than a family memory. It represents one of the countless everyday stories that make Puerto Rico what it is—the people, the work, the humor, the traditions, and the simple moments that stay with us for generations.
Desde el barrio Arturo Lluveras en Yauco, Puerto Rico.
